Cookie Policy

Cookies are small text files stored on your device when you visit a website. They help websites remember your preferences and understand how visitors use the site. Some cookies are essential for the site to function, while others are optional.

The KudoKids website (kudokids.org) uses a minimal set of cookies. We do not use cookies in the KudoKids mobile app.

Essential (Always Active)

These are required for the website to function and cannot be disabled.

Analytics (Optional) — requires Analytics consent

These cookies are set only if you grant analytics consent via our cookie banner.

Advertising (Optional) — requires Advertising consent

These cookies are set only if you grant advertising consent via our cookie banner. If you decline, no advertising cookies are set and no Meta Pixel scripts are loaded.

We use Google Analytics 4 (GA4) to understand aggregate website traffic patterns. Our analytics configuration includes:

• IP anonymization is enabled -- your full IP address is never stored
• No advertising features -- remarketing, demographic reporting, and interest categories are all disabled
• No cross-site tracking -- we do not link analytics data across different websites
• No child tracking -- website analytics do not track children; child data collection occurs only in the mobile app with parental consent

Advertising cookies (Meta Pixel)

When you consent to advertising cookies, we use the Meta Pixel to measure the effectiveness of our Facebook and Instagram advertising campaigns. The pixel tracks page views, content views, waitlist signups, and purchases on our website. This data helps us understand which ads are reaching the right families and measure return on ad spend. Meta may use this data to show you relevant KudoKids ads on Facebook and Instagram, build retargeting audiences, and optimize ad delivery to similar audiences. When you submit a form or complete a purchase, our server also sends a redundant conversion event to Meta's Conversions API with hashed personal data (email, name, phone, location) and your IP address for improved accuracy. No advertising data is collected from children -- advertising cookies operate only on the KudoKids website, not in the mobile app.

You can manage your cookie preferences at any time:

• Cookie banner: When you first visit our website, a banner allows you to independently accept or decline analytics cookies and advertising cookies.
• Footer link: Click "Cookie Settings" in the website footer to change your preferences at any time.
• Browser settings: Most browsers allow you to block or delete cookies through their settings menu.
• Global Privacy Control: We honor the Global Privacy Control (GPC) signal. If your browser sends a GPC signal, we will treat it as a request to opt out of both analytics and advertising cookies.

If you decline analytics cookies, any existing Google Analytics cookies will be automatically cleared from your browser. If you decline advertising cookies, any existing Meta Pixel cookies (_fbp, _fbc) will be automatically cleared from your browser.

Google Analytics is operated by Google LLC. When you accept analytics cookies, Google processes this data according to their Privacy Policy. You can also opt out of Google Analytics across all websites by installing the Google Analytics Opt-out Browser Add-on.

Meta Pixel is operated by Meta Platforms, Inc. When you accept advertising cookies, Meta processes event data according to their Data Policy. You can control how Meta uses your data through your Facebook Ad Preferences and by opting out of advertising cookies on our website.

If you have questions about our use of cookies, contact us at legal@kudokids.org, or call us at (910) 593-7070.

For complete details about our data practices, see our Privacy Policy.